New product introduction scores BIG with a comprehensive sales & channel programme for this hardware vendor
Raise the client’s sales volume at the distributor whilst not impacting their other vendor sales. Design and deliver a sales incentive for all sales performance segments and a positive return on investment.
Sales performance levels and segments were established by BI WORLDWIDE’s analytics team, forming the basis of the achievement levels.
A fully branded measurement, communication, performance reporting and reward programme was designed. The sales team competed for a place on an event in Kitzbühel, a location that reflected the audience’s young and dynamic nature.
Results were batch reported from a seamless data exchange so individuals could view their performance on the bespoke programme website.
Every pound the client invested returned a net £148.
For the incentive, average sales per engaged Account Manager were £843,490, 477% greater than non-engaged Account Managers’ sales.