A strong Employee Value Proposition (EVP) acts like a magnet for top talent. If you think EVP is just about HR, think again. When it is done right, an EVP extends across a company’s entire business strategy.
Your company’s Employee Value Proposition (EVP) is the message you send to current and future employees about what it’s like to work for your organisation. In other words, it’s kind of a big deal. An EVP gets to the heart of why your business exists and why your employees come to work each day. Sure, part of it’s about pay, benefits and security. But if these were the only reasons, your best employees wouldn’t last very long.
A thoughtful, well-executed EVP isn’t one single action. It’s an accumulation of experiences, emotions and interactions. More to the point, it’s a promise of what you’ll do for your employees when they give their best each day. Every organisations promise is different but they’re all centred on making employees feel consistently and authentically noticed, valued and appreciated.
A great Employee Value Proposition:
Infuse your Employee Value Proposition into every aspect of your business. It should be obvious to future employees on your website, in social media posts and external marketing campaigns. It must be part of every sales pitch, every customer interaction, every communication between managers and employees. It needs to be present from a candidate’s first interview to their last day on the job—and everything in between. If it’s done well, your EVP will show up in the stories your employees tell their friends and families. It’ll appear on job review sites from past employees. It will be what you’re known for among your customers.
Developing a strong Employee Value Proposition strategy may seem like a tall order but this is what we do. We’ll bring your EVP to life. You have a great brand story; it’s just waiting to be told. We’ll make sure it shows up everywhere it needs to be:
Build a culture of employee recognition, engagement, and retention to make your organisation the best place to work where employees feel valued and enjoy a sense of belonging.
A loyal, productive team member is valuable beyond measure. Our employee service award programmes and solutions provide you with powerful ways to recognise employees who've invested their time and talent in moving your business forward.
Global rewards and incentives recognise and celebrate your outstanding employees and partners.
Don't wait to start attracting and retaining top talent! Contact us today to discuss your EVP strategy and explore how we can help you.