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Is Cash King?

May 30, 2022

With more ways to reward sales performance than ever, which reigns supreme? Are merchandise incentives effective motivators or will cash always remain king?

While our instincts lean toward offering money to reward behavior, human psychology may prove otherwise. Join us to hear George John, Ph.D, General Mills/Paul S. Gerot Chair and Professor of Marketing at the University of Minnesota's Carlson School of Management, outline the benefits of offering more than just cash rewards in your sales incentive programs.

By catering to the nuanced desires of your salesforce, you will unlock their inner potential and inspire them to perform over time.

A research study comparing the effectiveness of cash and noncash in sales incentive programmes

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