Sales Engagement Trends for 2016

New year, new strategy.

If you’re in sales, you’re probably feeling stuck in the middle. On one hand, you have a huge employee engagement movement going on. HR departments are focusing on developing leaders and recognising achievements with substantial budgets. On the other side, marketing departments are using technology and creativity (and also large budgets) to connect with and educate customers about their products, solutions and brands.

The trend is to challenge every pound spent on sales compensation to maximise ROI. HR departments are treating salespeople like all other employees. And customers are going online to avoid anyone with sales in their title.

The bottom line?

Any salesperson that doesn’t  add value, understand his or her products, or help their customer through the buying process will be irrelevant, ignored and likely, let go.

So what are top sales leaders doing differently this year? Based on our research and applications that we see in our customers’ leading sales initiatives, here are eight trends to consider as you strategise for the year.