Global Service Anniversary Programme for a modern workforce
How BI WORLDWIDE supported a global banking leader to centralise its Service Awards Programme for a global modern, and diverse workforce.
Recognition increased by 30% for Service Milestones with the new Service Anniversary Programme.
Situation
BI WORLDWIDE were tasked by a banking sector global leader to centralise their global Service Awards programme.
Their desired outcomes were to develop a modern, sustainable solution that is fit for a global and diverse workforce and promotes a stronger sense of pride and achievement amongst employees.
They wanted the solution to establish an easy and interactive user process enabled by technology that would inform and support line managers in awareness and acknowledgment of employee service anniversaries and improve the employee experience.
Challenge
The clients existing Service Award proposition was de-centralised, inequitable, and clunky to use.
- 50+ different propositions globally
- 28 vendors
- 16 countries with no service recognition at all
- Awards ranged from symbolic to tangible to cash with no consistency
To achieve the programme objectives, BI WORLDWIDE needed to align all countries, apply technology and replicate awards and values.
Solution
BI WORLDWIDE’s solution utilises our world-class, global-ready technology to deliver a single customised service recognition proposition across the 50 countries and territories with an agile approach. Key success factors to our solution included:
- Introducing recognition of seven employee service milestones, including a new 5-year milestone globally in acknowledgement of a modern and diverse workforce, rebalancing towards earlier service milestones.
- Launching an online celebratory page with social recognition by managers or in-team events
- Auto notifications to managers, colleagues, and awardees to support engagement
- Utilising a manager 3-step process ahead of a team member’s anniversary to encourage their contributions
- BI WORLDWIDE centralised management of the programme, including notifications, awarding of points, and gift logistics
- New points-award with extensive gifts, merchandise, and travel catalogue via the recognition platform, allowing for personalised reward choices
- Developed ‘The Vault’ – an exclusive rewards selection for employees who have celebrated a service recognition to access which allows them to purchase with their points, unique curated merchandise related to their current and past recognised length of service
Results
The transparency between BI WORLDWIDE and the client has delivered an overwhelming success for the programme. Together we navigated challenges to ensure the right outcome. This resulted in a successful launch and ongoing continuous improvement and partnership evolution.
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